by Kyle on July 29, 2009
Question is Not If, but How Perriard & Team Will Remake The TechnoMarine Brand
TechnoMarine is not a brand that interests me. Mid-range, sometimes tacky, fake-bling, quartz watches. Right or wrong, that’s what I think of.
Yawn*** Blink***Yawn. But wait, what’s this? A new sheriff (cowboy?) rides into town?
His name is Vincent Perriard – you may know him from his former transformation of the Concord brand – and he certainly has the grand ambition and vision to do something for TechnoMarine. But what will he do? Surely you remember most recently the Concord C1 Quantum Gravity – a watch with Perriard’s ambitions all over it – and a watch not without some controversy for its radical concepts (love it or hate it, I think) – but a watch that seemed to boldly deliver the icing on the cake of Perriard’s swift, bold remake of Concord. All in all, his track record speaks of great success; there was the Grand Prix of Geneva award for the C1 Tourbillon Gravity, for example!
One thing is for sure – Mr. Perriard has hinted at GUARANTEED a new era for TechnoMarine. One of disruptive, innovative and creative watchmaking. He tells us to “Expect the unexpected.” He sees that the worldwide crisis brings new opportunities and promises to deliver a surprising brand positioning within the next few months. There will be new momentum, a new mission as well as a strong vision.
You have my attention, Mr. Perriard. I’m most certain you don’t plan to move down market – only one way to go, and that is up, right? For sure-this is the only way to live life! Good luck.
Related posts:
- Breaking News: Vincent Perriard resigns as Concord CEO
- Perpetuelle.com Interview with Concord President Vincent Perriard
- Can TechnoMarine Get Its “Cool” Back?
- Baselworld 2010: TechnoMarine Cruise Sport
Tags: TechnoMarine, Vincent Perriard
5 Responses to “Vincent Perriard Gears Up To Transform TechnoMarine”
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Technomarine is a very interesting brand, that because Kronos is coming back from the darkness of the ocean, the spiritual matrix of the human being.
Do you understand??
????
You know what – whenever Vincent is involved/ in charge/ behind the wheel, call it whatever:
Things will happen ! I think that Technomarine will be one of the most interesting brands to
follow now, in the light of this cra##py economy. Maybe someone, finally, will tap into the interest among all of those
buyers outhere who would love to buy a new,fresh, hot, mechanical, masculine looking watch
that does not break the bank. – Knowing what he did with Concorde you can bet your boots that the new design of TM will be the bomb. CHUCK Z / Oslo
Chuck Z
Many including myself are looking forward to what Technomarine will unveil in 2010 and beyond!
Thanks for reading and commenting on my blog.
Kyle
BIG amazing CHANGES are coming to TechnoMarine! Basel 2010 will be a big year for TM!
Stay tuned…