This is a 30-second spot produced by Maurice Lacroix.

I like this watch and think that ML is making some good moves as it attempts to move up the “status chain” in the world of watches.   But lately it seems that whenever I see a new watch commerical / clip, I always ask myself “Why does every watch commercial look the same?”  You know, a bunch of swirling watch parts that ends up as a complete watch.  Seriously, that’s how they all seem!  (except for the wonderful A. Lange Richard Lange Pour le Merite commercial I posted the other day!)

Anyway, as I say Maurice Lacroix seems very intent on becoming a prime time player in the world of haute horlogerie – and the brand’s 2009 BASELWORLD pre-releases definitely back that up.