On June 9th, Bell & Ross launched its new limited edition BR01 Airborne (the “skull” watch) at Colette, the Parisian fashion and style boutique. At the store, the BR01 Airborne collection was on display, including the two never before seen diamond versions of the watch, shown here:

The BR 01 Airborne (limited edition of 500 pieces) was developed in honor of the courageous soldiers who fought during World War II, particularly the paratroopers of the US Airborne divisions. The skull was one of the emblems they wore on their uniforms as a symbol of courage in the face of death.

Bell & Ross produced a video tribute to the soliders which you can watch here:

I think B&R did a very good job with the video as it is portrayed in a tactful and tasteful manner as a “tribute” video should be. While the B01 Airborne has been criticized by some, and there others who say that they “don’t get it”, I think that the B01 Airborne is a very special watch with profound symbolism behind it, and I applaud Bell & Ross for producing it.

Related posts:

1. Prada + Bell & Ross: A Killer Combination?
2. Presenting the Bell & Ross “Green Ceramic” Military Watch in Video
3. Bell & Ross Instrument BR03-92 Military Ceramic
4. Perpetuelle.com Interview with Bell & Ross