Yes, watch fans, if wearing an OMEGA watch is not good enough for you, you can now smell like an OMEGA watch!  Now there’s a thought, but, well…not exactly!  It seems that OMEGA (a brand that is perhaps most well known for its Seamasters and its co-axial chronometer movements) has decided to try its hand in extending its brand to the fragrance category.  In fact, to create its recently introduced “OMEGA Aqua Terra” fragrance for men, OMEGA tapped a very famous “perfumer” – Mr. Alberto Morillas.  Never heard of him?  Me neither, but apparently he is credited with scents such as Bvlgari BLV, Giorgio Armani Sensi, Yves Saint Lauren M7, and the very popular Calvin Klein cK One (among several others) – obviously a man whose reputation precedes him!

Behold:  OMEGA Aqua Terra for me (Swiss Made!) (introduced Aug’09)

Like most watchmakers seem to do when moving across product categories – and often to my chagrin and great disappointment (a la Tag Heuer’s Meridiist mobile phone) – OMEGA could not refrain from trying to bring elements of the watch world into the design of the fragrance bottle …

OMEGA sea horse symbol (an adaptation of the brand’s famous seahorse logo found on the case backs of the Seamaster and Speedmaster watches) embossed on the bottle cap, and texturing which imitates the handles of watchmakers tools (Ok, this is kinda sorta neat I guess)

OMEGA symbol embossed on the spritzer top (after all, who doesn’t like the Omega symbol (except Rolex, that is!!!))

The bottle has “windows with metric and English scales through which it is possible to see the perfume within. This feature is a nod in the direction of the highly technical watch industry, of which the brand has been a part for more than 160 years.” (Um…No….taking this concept a bit too far here!)

According to Omega:

More than 100 of the most exclusive raw materials were blended to create Omega Aqua Terra and the result is a long-lasting fragrance with energetic, sophisticated, sensuous aspects.

though I much prefer Alberto Morillas’ description of the scent:

The new Omega Aqua Terra for men belongs to the woody aromatic family.  On the top, the fragrance opens on a blend of citrus (bergamot, grapefruit, tangerine) and herbs (clary, sage). They bring a fresh and natural sensation to this perfume.   After a few minutes, the heart of the creation reveals a spicy freshness and an elegant floral note thanks to the aromatic herbs, jasmine, red pepper and violet leaves. Finally, the drydown unveils its mysterious facets: a trail of sensual and luxurious woods, refined oak moss, patchouli, vetiver and musk, that rounds the perfume out harmoniously.

To top it all off, each bottle of Omega Aqua Terra is delivered in a reusable micro-fibre pouch, which can also be used to polish….an OMEGA watch, of course!  This one in particular would be a good option:

OMEGA Seamaster Aqua Terra Co-Axial GMT Chronograph

My sources indicate that OMEGA Aqua Terra is not available in the U.S. (perhaps why it has flown under radar thus far) but it is otherwise available exclusively in OMEGA boutiques for 50 EUR for a 50ml bottle / 75 EUR for 100ml bottle.

So, are you a Co-Axial Man? Then get yours today!

Related posts:

1. OMEGA De Ville 4-counters Co-Axial for Gents and OMEGA De Ville Co-Axial Chronometer for Ladies
2. Omega Seamaster Aqua Terra XXL Small Seconds Enamel
3. An OMEGA the Ladies Have Been Waiting For
4. 2010 OMEGA Seamaster PloProf white dial (new variation)