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Posts Tagged ‘Maurice Lacroix’
by Kyle on February 02, 2010
This is a new color variation on a previously existing model that is coming in 2010 from Swiss-watchmaker Maurice Lacroix. Maurice Lacroix says that the “Day Date” model is a best-seller within the Pontos collection, and I think that this new dial color – “solar blue” – as Maurice Lacroix calls it – is a nice extension to this lineup that should help the sales trend continue. Notice that the dial also has a brushed look to it that radiates out from the center – it must look great under the right daylight conditions!
The stainless steel case is 40mm in diameter with nice curves. It appears to be mostly polished but there are some satin-finished parts on it as well as you can see in the photos below:
If you look closely you will notice that the tips of the hour and minute hands are luminescent, as are the hour markers around the outer edge.
Otherwise there is not too much else to think about on this watch – just enjoy it!
You can keep an eye out for all of Maurice Lacroix’s new watches for 2010 here on Perpetuelle.com’s Baselworld 2010 Forum. Actually there are already a few posted, so feel free to check them out now!
by Kyle on February 23, 2009
This is a 30-second spot produced by Maurice Lacroix.
I like this watch and think that ML is making some good moves as it attempts to move up the “status chain” in the world of watches. But lately it seems that whenever I see a new watch commerical / clip, I always ask myself “Why does every watch commercial look the same?” You know, a bunch of swirling watch parts that ends up as a complete watch. Seriously, that’s how they all seem! (except for the wonderful A. Lange Richard Lange Pour le Merite commercial I posted the other day!)
Anyway, as I say Maurice Lacroix seems very intent on becoming a prime time player in the world of haute horlogerie – and the brand’s 2009 BASELWORLD pre-releases definitely back that up.
