Louis Vuitton Again Teams Up With Duchenne Muscular Dystrophy Afflicted Youth

Below is Louis Vuitton’s unique piece for Only Watch 2009.  Although I am not much a fan of the “fashion watch” segment, this is a special watch for a special event, and it has the input and influence of a very special person – so I think it is more than appropriate to give this watch some accolades.

Unlike other manufactuers whose effort for Only Watch 2009 has been subject of some criticism, it is undisputable that Louis Vuitton’s watch has real meaning in relation to the cause of the event – Louis Vuitton’s special collaborator is Paul Pettavino, a young boy afflicted with Duchenne Muscular Dystrophy (pictured below).  Paul Pettavino also contributed to Louis Vuitton’s Only Watch piece for Only Watch 2007.

As for the watch, the neat and unique thing about this watch, which you can see below, is that instead of having hands for the hours the watch has cubes that turn at every hour position – so as you see the watch below it is showing the time “10:10.”  There is also a second time zone, or GMT, function.

Two thumbs up to Paul Pettavino and the Louis Vuitton watch design team!

Pictured:  Benoît-Louis Vuitton and Jean-Philippe Martin of Louis Vuitton with Paul Pettavino in 2007

Photo source:  Antiquorum.

Only Watch is a charity auction of unique watches created by many of the most important watch brands in Switzerland. This exceptional event is held every two years in Monaco during the Monaco Yacht Show and is under the patronage of HSH Prince Albert 11. All the proceeds from Only Watch go to support research into Duchenne Muscular Dystrophy. The next Only Watch auction is organized in close collaboration with Patrizzi & Co and the Monaco Yacht Show, and will take place on 24 September 2009.

Participating brands include Audemars Piguet, Blancpain, BNB Concept, Bovet Fleurier, Breguet Montres, Cartier, Corum Montres, De Bethune, Delacour, Franck Muller, Frédérique Constant, Glashütte Uhrenbertrieb, Hermès, Hublot, Jaquet Droz, Louis Vuitton, Maximilian Büsser & Friends, Mont Blanc, Omega, Patek Philippe, Piaget, Richard Mille, Swatch, Tag Heuer, Tourneau Timepieces, Ulysse Nardin, Urwerk, Vacheron Constantin, Van Cleef & Arpels, Zenith International.

Below is a mosaic of their “pieces uniques”  – you can view larger images and a quote from each respective brand about their 2009 “Only Watch” contribution HERE.