His and Hers, anyone?

OMEGA announced the that it will soon be introducing two new watches in its “De Ville” collection – one for him, one for her.  The idea here is that these watches will be ready just in time for Valentine’s Day next year.  What a gift that would be, eh?  “Longer lasting than flowers, less fattening than chocolate” Omega says!  Sure, sure - that and about a 100x cost differential!   

I for one haven’t even really started thinking about my Christmas shopping yet, but I suppose in this day and age of consumerism that you gotta start your marketing early!  That and the print publications need the “lead time” (hehehe….silly “old media” – still don’t know that the digital media era is here to stay?! Don’t worry watch fans….First In Watches got you covered in real-time )

My digressions aside, the watches look very nice, acutally….love the white mother of pearl subdials on the ladies watch….check ‘em out:

De Ville 4-counters Co-Axial for Gents

41mm brushed stainless steel case, water resistant to 100m, Calibre 3890 with co-axial escapement and chronometer certification, 4 chronograph sub-dials 

De Ville Co-Axial Chronometer for Ladies

 35mm polished steel case, diamond-set bezel and crown, white mother of pearl (“MOP”) sub-dials, water resistant 100m, black alligator strap

Related posts:

1. Baselworld 2010: OMEGA Speedmaster Ladies 38mm
2. An OMEGA the Ladies Have Been Waiting For
3. Eau de OMEGA – The Essence of Time…For The Co-Axial Man
4. 2010 OMEGA Seamaster PloProf white dial (new variation)