- Wrist Shot Rewind
- Hublot F1 King Power Announced at 2010 Formula 1 Chinese Grand Prix
- Richard Mille for Rafael Nadal (RM027)
- Richard Mille Nadal RM27 Watch in Action
- The Rolex Deep Sea Special - An Exclusive Report
- SIHH 2010 Panerai Composite Marina Militare PAM 339
- Spotted: Nicolas Sarkozy Wearing Girard-Perregaux
- Dealing with Dictators - Wear Your Finest Panerai?
- Hublot "Liberty" Bullets, by the Confrérie Horlogère
- OMEGA Seamaster Planet Ocean "Liquidmetal" - A Ceramic-bezel Planet Ocean is here
- Baselworld 2010 Rolex Explorer 214270
- MB&F Frog
by Kyle on March 01, 2010
TAG Heuer Introduces Lady’s Ceramic Bezel, Bracelet….Men’s watches next?
Below is a first look at some pics of the new TAG Heuer F1 Lady series watches with ceramic bezel and bracelet components that will be officially unveiled at Baselworld 2010. This is TAG Heuer’s first foray into the use of ceramic in its bezels and bracelets and I expect this to generate a lot of enthusiasm from TAG Heuer fans and watch fans in general. More importantly, it is all but certain that TAG Heuer will also soon introduce ceramic into its men’s watches as well. TAG Heuer follows other popular brands such as Rado, Chanel, Rolex, and most recently Omega (check out the new Omega Seamaster Planet Ocean Liquidmetal here) to integrate ceramic bezel and bracelet components.
3/18 Update: These timepieces will retail in the U.S. and Canada for approximately $1,200 for the non-diamond and $1,700 for the diamond models.
This is to me a positive move by TAG Heuer in what is shaping up to be a crazy year of “highs” and “lows” for the brand (a beautiful Silverstone reissue, the Caliber 1887 movement snafu, a leaked then retracted Carrerra 1887 model, dealing with a tainted Ambassador named Tiger Woods here, here and here….and oh I can’t miss mentioning the absurd $360 “luxury” 8Gb flash memory thumb drive).
As for the watch, the only downside for me – and this is purely a matter of preference if this sort of thing matters to you – is that the F1 lady ceramic the watches will have quartz movements in them. A far cry from, for example, the Audemars Piguet-base mechanical automatic movements as used in the Chanel J12 Series. On the plus side, the price will actually be affordable. And I do think that the watches look nice – very clean and sharp looking. So all in all, I’ll give TAG Heuer a “thumbs up” on this one.
Related posts:
6 Responses to “Baselworld 2010: TAG Heuer Ceramic”
Leave a Reply
I’m caught in between on these. The quartz movements don’t help matters. They are also late to the game here, but still, the pieces look fairly good.
Always nice to hear your take. I think this watch will do well with TAG’s target market. The quartz should significantly reduce the price point vs. a mechanical. These watches are all about the looks.
Looks fantastic to me….a great lady watch – good thing i’m single and don’t have a lady that would probably want such a watch.
Great move form TAG – can’t wait to see man’s ceramic watches.
LukasD
It will be interesting to see if/how they introduce this into the men’s line. I think they are best to stick with ceramic bezels and leave the multi-materials bracelets to the lady’s wathces.
Best
Kyle
Social comments and analytics for this post…
This post was mentioned on Twitter by perpetuelle: #Baselworld 2010: TAG Heuer Ceramic http://bit.ly/aEHsFq...
These are ok looking for ladies watches I guess, too bad they are made by TAG. The USB drive is the worst idea I have ever seen from a company of this size. Even the Lincoln Blackwood truck was a better idea than the $360 TAG USB drive. It is ironic, because so many of the watch brands give out drives like this for free, at the Baselworld show, pre-loaded with high-resolution images. Maybe TAG will start charging press $360 for their USB drive. Or maybe TAG will give the USB drives to press for free, since no one wants to buy one. Heck, it looks like they are giving the TAG phones away with the Telsa cars.