Chanel J12 Marine Watches

The new Chanel J12 Marine watches that were announced earlier this year are hitting the market.   While not a big “fashion brand” fan when it comes to watches, I think these new diver watches deserve some respect (or do they not?).  Chanel also launched a cool new interactive website to highlight the J12 Marine.  The website simulates an “underwater experience”  — yea, it probably cost a gazillion bucks to produce this website, but it’s kinda neat — check it out!

Here’s a video, then the pics, etc below:

The watches come in a variety of sizes (42mm and 38mm) and colors (blue, black and white).  All have ceramic bezels, unidirectional rotating bezels and are water resistant to 300 meters.  The strap is rubber with a “Chanel” engraved buckle.  The J12 Marine is priced in the $5,000 range if I’m not mistaken.  This is a lot, particularly given the movement — while probably a reliable Swiss-made one — is nothing special.  You are paying for the “Chanel” name.  Kinda like buying a diamond from Tiffany & Co., know what I’m saying?

Chanel J12 Marine Blue 42mm – Ref H2559


Chanel J12 Marine Blue 38mm – Ref H2561

Chanel J12 Marine Black 42mm – Ref H2558

Chanel J12 Marine White 38mm – Ref H2560

  • Frayed Knot

    Ha! As if someone would go diving with a Chanel. It’s a pretty watch (and a slick video) but you’re definitely right – you’re paying for the Chanel cachet.

  • Chris

    I’m not sure but i think the movement for this kind of watches is developed and manufactured by Audemars Piguet, wich of course would make all the difference.

    But again, i’m not really sure…

  • Mike

    I think you’re right Chris. Their movements are made by some high end watch maker. I’ve never been into fashion watches but channel puts a lot into their automatic movements

    • Kyle

      Hi Gents:

      Yes, you are correct that Audemars Piguet makes some movements for Chanel — but as far as I know, they are not use in the new J12 marine watches.


  • Tk

    I think Chanel owns their own watch factory, and also make watch for Bell & Ross.

  • Kokishawaii

    It is AP movement and it is a great watch for the price actually .

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