The new Chanel J12 Marine watches that were announced earlier this year are hitting the market.   While not a big “fashion brand” fan when it comes to watches, I think these new diver watches deserve some respect (or do they not?).  Chanel also launched a cool new interactive website to highlight the J12 Marine.  The website simulates an “underwater experience”  — yea, it probably cost a gazillion bucks to produce this website, but it’s kinda neat — check it out!

Here’s a video, then the pics, etc below:

The watches come in a variety of sizes (42mm and 38mm) and colors (blue, black and white).  All have ceramic bezels, unidirectional rotating bezels and are water resistant to 300 meters.  The strap is rubber with a “Chanel” engraved buckle.  The J12 Marine is priced in the $5,000 range if I’m not mistaken.  This is a lot, particularly given the movement — while probably a reliable Swiss-made one — is nothing special.  You are paying for the “Chanel” name.  Kinda like buying a diamond from Tiffany & Co., know what I’m saying?

Chanel J12 Marine Blue 42mm – Ref H2559

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Chanel J12 Marine Blue 38mm – Ref H2561

Chanel J12 Marine Black 42mm – Ref H2558

Chanel J12 Marine White 38mm – Ref H2560

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