Narco Bling: Top 6 Watches of Mexican Drug Lords

A redux of a topic I published on nearly six years ago (see: Narco Bling: The Watches of Mexican Drug Kingpins, July 10, 2009), self-proclaimed citizen investigative journalist website recently published a review of the reach of Swiss luxury brands among the Mexican drug lords by analyzing social network profiles of three high ranking members of the infamous Sinaoloa drug cartel:  Ivan and Alfredo Guzmán, two of the most influential sons of El Chapo Guzmán, and José Rodrigo Aréchiga-Gamboa, alias “El Chino Ántrax” (who was arrested in Netherlands at the request of the US authorities in late 2013). The Top 6 Watches of Mexican drug lords, according the’s analysis, are as follows:

      1. Richard Mille
      2. Hublot
      3. Rolex
      4. Audemars Piguet
      5. Urwerk
      6. Romain Jerome

While the top four brands are perhaps not surprisingly given the narco’s penchant for watches that are large, expensive and/or ostentatious, interesting occupants of the #5 and #6 slots were the more obscure independent brands Urwerk and Romain Jerome.  

There is disheartening commentary in the report as well.  The bellingcat author notes, “in times of economic hardship, the flamboyant lives of drug barons are appealing to millions of young and poor Mexicans abandoned by the state…”



I must note that the quality of bellingcat’s analysis may be subject to scrutiny, particularly as the author notes that the authenticity of the social media accounts could not be verified (though, perhaps for obvious reasons).  And also, we all know how easy it is to make oneself look richer than one really on social media simply by taking photos from other accounts and claiming them as one’s own. was launched via a Kickstarter campaign in 2014 and has been no stranger to controversial articles.  Even so, I think the analysis is worth a read.

Please click here to see the full story (including many more pics, commentary “Tracking Swiss Watches in Sinaloa: Top 6 Luxury Brands Among Mexican Drug Lords” over at Bellingcat>>>

Buying Time: 5 Watches Under $5k

Zenith El Primero Stratos Chronograph Tribute to Felix Baumgarnter - for sale - Govberg via Perpetuelle

The theme of this week’s Buying Time is very simple:  five great pre-owned  watches, all under five thousand bucks.  Check ’em out.


IWC Spitfire Chronograph IW3717-05

Pre-Owned Asking Price: $4,350

42mm steel case, automatic mechanical IWC Caliber 79320

 IWC Spitfire Chronograph IW3717 05 - for sale - Govberg via Perpetuelle IWC Spitfire Chronograph IW3717 05 bracelet - for sale - Govberg via Perpetuelle

It’s hard to nitpick this watch.  Great design, great bracelet, great, great condition.  I particularly love the dial — with chronograph subs and day-date apertures (far better than the tri-date window used on IWC’s current Ref 3878 Spitfire chrono).   Get it while it lasts – more pics and purchase det’s on this IWC Spitfire Chronograph IW3717-05 are at Govberg>>>


Omega Constellation Double Eagle 1514.51.00

Pre-Owned Asking Price:  $3,750

41mm steel case, automatic mechanical Omega co-axial Caliber 3313

Omega Constellation Double Eagle 1514.51.00 - for sale - Govberg via Perpetuelle Omega Constellation Double Eagle 1514.51.00 caseback - for sale - Govberg via Perpetuelle

The OMEGA Constellation line is characterized by its famous “Griffes”, or claws, that sit on top of the Roman numeral bezel.  This model features a black dial with 30-minute and 12-hour recorders, a small seconds dial and a date window.  It is powered by the Co-Axial calibre 3313.  Another all-around solid watch.  It comes as a complete set with box and papers.  More pics and full purchase details on this watch are available over at Govberg>>>


 Bremont Super Marine S2000 S20001BK1BR

Pre-Owned Asking Price:

45mm steel case, 2000 meters water resistance, day-date, automatic mechanical Swiss caliber

Bremont Super Marine S2000 S20001BK1BR - for sale - Govberg via Perpetuelle Bremont Super Marine S2000 S20001BK1BR caseback - for sale - Govberg via Perpetuelle

Bremont Super Marine S2000 S20001BK1BR box set - for sale - Govberg via Perpetuelle

Bremont is an independent watch brand founded in 2002 by brothers Nick and Giles English.  In about ten short years they have made tremendous progress thanks to their solid watch designs with attention to both detail and user functionality.   \My in-depth introduction to the brand I wrote in 2012 is still worth reading if you are new to the Bremont.  I’ve seen the entire range in-person, and the Supermarine 2000 is  among my favorites.   While most of Bremont’s watches are aviation-inspired, the Supermarine is of course a dive watch line.  This watch is spec’d to 2,000 meters water resistance and has other dive watch elements as well (helium escape valve, etc.).  Sold as an original, complete set (including a cylindrical leather carry case) — it will not disappoint.  More pics and full details on this Bremont Super Marine S2000 S20001BK1BR over at Govberg>>>


Chronoswiss Klassik CH7403

Pre-Owned Asking Price:  $3,200

38mm steel case

Chronoswiss Klassik CH7403  - for sale - Govberg via Perpetuelle Chronoswiss Klassik CH7403 caseback - for sale - Govberg via Perpetuelle Chronoswiss Klassik CH7403 box and papers - for sale - Govberg via Perpetuelle

Chronoswiss is a lesser known German brand that has always offered a lot of watch for the brand.  This Klassik 7403 is one such example.  As you can see here, you get a very elegant looking timepiece that looks like it should cost a lot more than $3,200.  Its 38mm steel case is polished and has gorgeous tear drop lugs.  The functions include chronograph, hours, minutes and small-seconds.  There is also a 31-day register at 3 o’clock.  Around the edge of the dial is not a tachymeter scale, but rather a pulosograph — it gives the watch kind of an old school feel to it.  The movement features an openworked rotor (with the brand logo on display) and a reasonable level of decoration.  The other thing I like about Chronoswiss is their display boxes — ever one I’ve owned comes in a nice wooden display box, and so does this one.  Full details including more pics on this Chronoswiss Klassik can be found right here>>>


Zenith El Primero Stratos Chronograph 03.2066.405/69.R515

Tribute to Felix Baumgartner edition

45mm steel case, automatic mechanical Zenith El Primero Caliber 405B (5hz / 36,000 bph)Zenith El Primero Stratos Chronograph Tribute to Felix Baumgartner - for sale - Govberg via Perpetuelle

special caseback has a relief image of Baumgartner in his space helmet

Zenith El Primero Stratos Chronograph Tribute to Felix Baumgarnter caseback - for sale - Govberg via Perpetuelle

This beauty is the Zenith El Primero Stratos “Tribute to Felix Baumgartner” that Zenith issued after Felix successfully pulled off the highest ever skydive in what was known as the Red Bull Stratos Missions (a space dive, really) a couple years ago (you can read all about that here).  As if its good looks weren’t enough, it is powered by a Zenith El Primero high-beat movement — the Caliber 405B runs at 5 hz (36,000 bph) with ~50 hour power reserve.  It is a 12 hour column wheel chronograph with a flyback complication, the time, and the date.

This is a great watch, no question about it.  Full details and purchase info on this Zenith El Primero Stratos Chronograph “Tribute to Felix Baumgartner” can be found over at Govberg>>>


And that wraps up Buying Time this week.  Thanks as always to Govberg Jewelers, who I work with on this special series.  Be sure to check out their mobile app — Govberg On Time.   See you next week!

A Weekend with Tissot and Danica Patrick at the Indianapolis Motor Speedway (Pictorial)

Special Report…

Indianpolis 2015 NASCAR Brickyard 400  - Perpetuelle

Tissot hat and track pass - Perpetuelle

A couple weeks ago I joined Tissot at the Indianapolis Motor Speedway for the 2015 NASCAR Brickyard 400 race.  This same weekend Tissot also celebrated ten years of partnership with Danica Patrick, one of racing’s most popular drivers, by launching Danica’s tenth limited edition watch, the Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015.  The Tissot/Danica Patrick relationship is one of the longest running watch brand ambassadorships in existence today, and as part of the weekend I (and other guests of Tissot) got to meet Danica in an exclusive setting and see first hand what a great person and brand ambassador she is for Tissot.  We also got to go “behind-the-scenes” at the world famous Indianapolis Motor Speedway and see what really goes on leading up to, and during, a NASCAR event.  New to the world of NASCAR, it was a thrilling weekend for me.  I’ll let the photos speak for themselves (with a few comments here and there).

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Introducing the Omega Seamaster Bullhead “Rio 2016″

Omega Seamaster Bullhead Rio 2016 angle - Perpetuelle

As the world’s greatest athletes prepare for the Rio 2016 Olympic Games, Omega (official timekeeper for 27 Olympic Games) has unveiled a second new timepiece as part of the “Rio 2016″ collection (the Speedmaster Rio Mark II “Rio 2016″ was already unveiled last year).  Already a distinctive watch because of its unique case shape and dual crown placement, the Bullhead “Rio 2016″ is further differentiated by a blue leather strap with multi-coloured stitching in yellow, green, red and black.  Representing the famous Olympic rings, this color theme is continued on the rotating inner-bezel to convey the unity that the rings signify.

Omega Official Timekeeper Olympics logo

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