“Today is the marriage of Watch Valley and Silicon Valley.” So said Swiss watch industry icon and current CEO of TAG Heuer (and President of LVMH watch division) Jean-Claude Biver, as he today presented the new TAG Heuer Carrera Smartwatch to the world, relating the whole event as a “wedding” of America and Switzerland and their respective contributions to the project. Biver introduced the watch in his typical boisterous, gesticulating style, citing November 9, 2015 as “A milestone for the Swiss watch industry…the Swiss watch industry has entered today…thanks to Intel, thanks to Google, thanks to TAG Heuer…the Swiss watch industry is connected to the future.”
He may very well have a point! Let’s take a closer look.
The watch is a true smartwatch with a full digital screen and Google’s Android OS. Though in form, it retains the look of a normal TAG Heuer Carrera. The case is titanium, the screen is digital and responsive to touch. Three dial options digitally imitate the dial of a mechanical Carrera. And of course, a plethora of digital features that would be expected on a smartwatch platform (see link below to TAG’s dedicated website where you can learn more about specific functions). Only black bracelets available for online purchase. All other bracelet color options available in store.
The TAG Heuer Carrera Connected will sell for $1,500 and can be purchased online (link below) or in-store. Note that only black straps are available for online purchase; all other bracelet color options available in store. Interestingly, after two years any owner may trade it in to a TAG retailer, and for an additional $1,500, receive a mechanical Carrera in its place.
Overall I must say it looks like a fairly compelling product. I also like what Breitling announced earlier this year with its Breitling B55 Connected watch (though that may debut in another form…the Breilting Exospace is set to debut on December 16, 2015).
TAG Heuer Carrera Connected Key Specs
Diameter: 46 mm
Thickness: 12.8 mm
Weight: 52 gm
Titanium Grade 2 case including:
– Horizontal and vertical fine-brushed titanium lugs
– 3D-raised and fine-brushed numerals
– “TAG Heuer Connected“ lettering engraved with silver lacquer
– Black, sandblasted, carbide-coated titanium bezel with anti-fingerprint coating
– Titanium single push-button with black, carbide-coated line fine-brushed and raised with TAG Heuer shield
– IP67 splash-proof water resistance
– Scratch-resistant sapphire crystal
– 1.5in fully circular transflective LTPS LCD display
– Touch on Display supporting multiple finger recognition
– Screen resolution: 360×360, 240ppi
– Weight: 29 gm
– Vulcanized rubber strap with grade 2 titanium folding clasp and safety push-buttons.
Seven Strap colors: green, blue, orange, red, white, black, yellow.
410mAh battery (minimum 25 hours battery life, based on typical usage)
1.6GHz dual core processor (500mHz normal operation speed)
1GB main memory – 4GB storage memory
Gyroscope, tilt detection sensor, microphone, haptic engine
Android 4.3+ / iOS 8.2+
Bluetooth BLE 4.1 – WLAN 2.4 GHz 802.11 B/G/N
Conductive charging cradle with USB cable and wall plug
More details & purchase access, here: http://www.tagheuerconnected.com/