Hands-On with Breguet’s “Million Dollar” Pocket Watch (Grand Complication 1907)

Breguet Grand Complication 1907 Pocket Watch

Passing through Denver with a very special timepiece in hand, Breguet recently invited me and a few special guests to come over and check out their 1907 Grand Complication pocket watch.  Colloquially referred to as the “million dollar pocket watch”, the 1907 is a truly special offering out of the Breguet collection.   At 56.5mm in diameter, cased in yellow gold, the watch is physically imposing.  It is equally imposing from a mechanical standpoint as well:  Grand Sonnerie (automatically strikes the hours and quarters at each quarter, and minute repeater (on demand, chimes the time down to the minute)).  And of course the watch has the famous complication invented by A.L. Breguet himself, the tourbillon.

Full details below, along with several pictures that I managed to come away with.

[Read more…]

German Chancellor Angela Merkel Inaugurates New A. Lange & Söhne Manufactory Building (Pictorial)

German Chancellor Angela Merkel with A Lange Sohne

You know you’ve got SERIOUS watchmaking cred when Germany Chancellor Angela Merkel drops in to cut the ribbon and help inaugurate your new watch manufactory!

That’s exactly what happened last week in Glashütte, Germany as A. Lange & Söhne’s new manufactory building was officially inaugurated by German Chancellor Dr. Angela Merkel and the Free State of Saxony’s Prime Minister Stanislaw Tillich.

[Read more…]

Breaking: Panerai Opens E-Boutique for United States

Panerai e-boutique example

It is one of the most prominent high-end luxury watch brands yet to “go there.”  Yes, Officine Panerai has opened up online sales to the U.S. market.  And we see again that, rather than embrace a 3rd party seller, major watch brands are deciding that going direct to consumer with their own e-boutiques is the way to go for e-commerce.  Right now, Panerai has 33 watch references are on offer.  Also, a very large selection of straps and buckles, with a selector to help you pick a strap that will fit your particular watch model — smart move by Panerai.

On first pass, it looks to be very well done (unlike Breitling’s unequivocal disaster of an e-boutique (my review of that, right here)), with coherent product presentation and checkout flow.  You can either checkout as a guest or create your own account which gives you access to things like a “wish list” and more.  There is also a link to contact a “concierge” via email or telephone to answer any questions you may have.  Wisely, Panerai offers a 30-day return policy as well.  There is, as should be expected, a process to follow to do a return and get  a refund.  Shipping policy is also very favorable — FREE for purchase >$500, which would be everything except certain straps and buckles.

All in all, the Panerai e-boutique looks to be a very well executed and with a proper eye towards customer service and a good customer experience.  The way it should be.

Check it out for yourself at: www.panerai.com/

Panerai e-boutique



Congrats to Seiko Ambassador Novak Djokovic on Wimbeldon 2015 Win

Novak Djokovic Wimbeldon 2015 -  Photograph: Stefan Wermuth Reuters

Though he is the the all-time Grand Slam winner with 17 victories, Roger Federer did not have enough skill to overcome Novak Djokovic at Wimbeldon yesterday.   It was only about 18 months ago that Seiko signed Novak Djokovic as an ambassador (you can check that out right here), and that certainly is starting to look like a prescient move as it has and is likely to continue to pay off for Seiko in the years ahead.  Congrats to Novak and Seiko.

Seiko CEO and New Ambassador Novak Djokovic Novak Djokovic Seiko Astron GPS Solar Chronograph

Novak Djokovic Seiko Astron GPS Solar Chronograph caseback