Go, Zenith, go!
Zenith continues to reinforce my notion that it can again be taken seriously (Bye-bye Defy). Starting last year with the impressive 1/10th Second Chrono, Zenith has been focused on nicely designed watches that reinforce the core heritage of the brand. Of course, it’s desire for a bit of flair to demonstrate its technical prowess still exists, too — a la the Zenith Christophe Colombe I showed a few months back, but it is clear that the focus is back to the brand’s strong heritage. And for that, Zenith is becoming LOVED again!
Anyway, this new El Primero Tourbillon definitely caught my eye — sharp looking watch, eh? Price is $49,700 for the steel version and $66,800 for the 18k rose gold version.
Zenith El Primero Tourbillon
44 mm rose gold or stainless steel case, comes on alligator leather strap lined with rubber

Steel version:

The Zenith El Primero 4035 D movement with 60-second tourbillon is visible through the caseback:
You can see what a couple of my fellow watch bloggers thinkg about this watch, HERE (Ariel Adams) and HERE (Jason Pitsch/PW).
More Zenith watches I have covered, HERE.
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