2010 TAG Heuer Tesla Roadster

2010 TAG Heuer Tesla Roadster to include new TAG Heuer concept watch…

This is the new TAG Heuer Tesla Roadster on dispaly at the Geneva Motor Show. The design was reportedly inspired by the new TAG Heuer concept watch which is to be revealed at Baselworld 2010 on March 18. The car will also feature a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. As for the car, well the Tesla Roadster is one sweet ride – what I instantly noticed about the TAG Heuer Tesla Roadster is the use of a green rearview mirror + green accents on the passenger side, and red rearview mirror + red accents on the driver side. Most curious!

tesla-tagheuer-roadster-front

Cabin / Interior:

“TAG Heuer has a rich history and expertise with the world’s most prestigious racing teams — but this is the first ever partnership we’ve forged with an electric sports car company,” said Jean-Christophe Babin, President and CEO of TAG Heuer. “We believe that high-performance drivers are increasingly searching for products that are efficient, socially responsible and stylish. TAG Heuer and Tesla are two of the few companies arleady achieving these ideals today.”

tesla-tagheuer-roadster

“Engineers at both TAG Heuer and Tesla understand intuitively that technology — whether worn on your wrist or driven on the road — can help us live better while we tread more lightly on this planet,” said Tesla CEO Elon Musk.

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TAG Heuer and Tesla plan to hold what will undoubtedly be a huge and celebrity filled launch part on March 18 during Baselworld 2010.

Special cradle/rest on the console for the TAG Heuer Meridiist phone

The special edition 1/5 second Heuer Stopwatch

An odd mix of modern and past day technology if there ever was one!

Even the speedometer is branded TAG Heuer!

Hat tip: Calibre11.

About Tesla Motors

Tesla is the world’s only automaker selling highway-capable electric vehicles. Tesla sells cars online and operates showrooms and galleries in London, Munich, Monaco, California’s Silicon Valley and Los Angeles, Colorado, New York, Seattle, Chicago and South Florida. Tesla has delivered more than 1,000 cars to customers in at least 21 countries worldwide.

The Tesla Roadster accelerates faster than nearly any car in its price class and is twice as energy efficient as leading hybrids. It is the only highway-capable electric vehicle for sale in Europe or North America. The Roadster does not need regular oil changes or exhaust system work. Roadsters have no spark plugs, pistons, hoses, belts or clutches to replace. Tesla recommends a standard service and diagnostic inspection once a year – and Tesla can perform this service at customers’ homes or offices.

Jason

Can’t TAG come up with products and marketing on their own?

Obviously not, they need Tiger, Dicaprio and many more celebs in order to sell their watches.

They need cars like Telsa to promote their products.

They have to sell cell phones because their watch business is not enough.

They charge for the USB drives that other watch companies give to the press for free.

They have to hire Seiko to make their movements.

Did I leave anything out?

TAG Heuer charges a premium for their products ($10,000 for non in-house movement watches), yet everyone jokes them and nobody who is truly passionate about watches would ever be caught dead with anything other than, maybe, a vintage TAG.
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The Tesla Roadster is known among gearheads and electric car advocates as being the sports car that smashes all preconceptions about electric vehicles. So when Tesla announced its aptly-named revision to the iconic all-electric car we just had to see if the Californian-based automaker could beat the iconic first and second generation models.