Baselworld 2011 continues!

Bell & Ross is a brand with amazing clarity of purpose.  It knows what kind of watches it wants to make (Military-inspired “instrument watches”), and it makes them with unwavering comittment to this concept.  Much to its credit, the brand very clearly works very hard to ensure strong consistency across the Bell & Ross product line.  I believe that this approach is a good one, as it clearly defines the brand in the eyes of the consumer.  When you go for a Bell & Ross, you know exactly what you are getting.  This year, the brand has unveiled a couple new watches that I think most watch enthusiasts will appreciate.  The WW1 Watch and the PW1 Pocket Watch are, in essence, one in the same.  The WW1, or “Wrist Watch 1″, is basically the forward evolution of the PW1, or “Pocket Watch 1″.  Bell & Ross President Carlos Rosillo very adeptly explains all of this in the short video below — I hope you will take 3 minutes to watch it because it really highlights the “story behind” the new Bell & Ross PW1 and WW1 watches for 2011.  Enjoy!

Bell & Ross WW1 Watch and PW1 Pocketwatch, as explained by B&R President Carlos Rosillo

2011 Bell & Ross WW1 Watch and PW1 Pocketwatch