TAG Heuer insider blog Calibre 11 brings us a special first look at some great looking new Formula 1 racing watches coming in 2012 from TAG Heuer (official unveiling @ Baselworld 2012). A fairly dramatic redesign from previous models, I immediately noticed that the new Formula 1 features a sleeker, more refined look — particularly the bezel and the case finishing (now brushed steel with some polished elements) — major positive improvements from prior models. The hour markers are also “applied” rather than printed — another notable change that significantly improves the look of the watch. This said, keep in mind that the TAG Heuer Formula 1 has always been an “entry-level” luxury timepiece so the movement is (and continues to be) quartz. All in all, you are getting some nice upgrades to the series, and I expect this watch to be well received by watch enthusiasts who want “brand name” on their wrists rather than something that is horologically and mechanically interesting.
TAG Heuer Formula 1 Watch
42mm steel case, black or white dial
There are also other new models (chronograph, alarm watch), which you should check out over at Calibre 11.