by Kyle Stults on March 01, 2010
TAG Heuer Introduces Lady’s Ceramic Bezel, Bracelet….Men’s watches next?
Below is a first look at some pics of the new TAG Heuer F1 Lady series watches with ceramic bezel and bracelet components that will be officially unveiled at Baselworld 2010. This is TAG Heuer’s first foray into the use of ceramic in its bezels and bracelets and I expect this to generate a lot of enthusiasm from TAG Heuer fans and watch fans in general. More importantly, it is all but certain that TAG Heuer will also soon introduce ceramic into its men’s watches as well. TAG Heuer follows other popular brands such as Rado, Chanel, Rolex, and most recently Omega (check out the new Omega Seamaster Planet Ocean Liquidmetal here) to integrate ceramic bezel and bracelet components.
3/18 Update: These timepieces will retail in the U.S. and Canada for approximately $1,200 for the non-diamond and $1,700 for the diamond models.
This is to me a positive move by TAG Heuer in what is shaping up to be a crazy year of “highs” and “lows” for the brand (a beautiful Silverstone reissue, the Caliber 1887 movement snafu, a leaked then retracted Carrerra 1887 model, dealing with a tainted Ambassador named Tiger Woods here, here and here….and oh I can’t miss mentioning the absurd $360 “luxury” 8Gb flash memory thumb drive).
As for the watch, the only downside for me – and this is purely a matter of preference if this sort of thing matters to you – is that the F1 lady ceramic the watches will have quartz movements in them. A far cry from, for example, the Audemars Piguet-base mechanical automatic movements as used in the Chanel J12 Series. On the plus side, the price will actually be affordable. And I do think that the watches look nice – very clean and sharp looking. So all in all, I’ll give TAG Heuer a “thumbs up” on this one.
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