Bubba Watson’s Watch Sees Match Play

Wear it with pride, Bubba!

When I first showed you Bubba Watson’s new wristwatch back in January – a high-tech, ultralight beauty from esteemed Swiss watchmaker Richard Mille – I knew that it was inevitable that golf fans and the broader media would eventually figure out that this was no ordinary timepiece.  I also had a good sense (based on Rafael Nadal’s similar experience with his $525k Richard Mille RM07) that the majority of fans would be hatin’ on Bubba when they figured out he was wearing such an awesome and expensive watch.  How right I was.  During his valiant effort at this weekend’s Accenture Match Play Championship, Bubba gave us several good looks of his Richard Mille RM038 watch on his wrist – and many fans were also shell-shocked when they learned that Richard Mille does not make ordinary watches for ordinary men…

As I alluded to above, the watch is creating somewhat of a stir amongst golf fans.  The $525,000 price tag is what seems to irk people the most — I’ve read snide comments on various websites, blogs and Twitter about Bubba and his watch — but most of them are uninformed.   There is certainly no surprise here as I saw the exact same thing happen with Rafael Nadal and his $525,000 Richard Mille RM027.  The reality is that Bubba Watson is wearing the watch as a result of his sponsorship by Richard Mille — that is, he did not pay $525k for the watch.  But even if, the man makes nice coin and he can spend it on whatever he wants — so back off, haters!


Almost forgot — here’s the video of Bubba Watson wearing his Richard Mille.  Yea, its brief and yea we don’t get much of a look, but hey, I’ll take what I can get.  Particularly astute watch fans will also appreciate the partially visible “Richard Mille” logo on the left shoulder of Bubba’s sweater — I know I do:

(please pardon the advertisement – its NBC Video…)

(also, be sure to move your mouse-cursor off the video so that the control menu does not obscure the view)

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Audemars Piguet Millenary Watch for Tour Auto 2011

Lovin’ it…

Audemars Piguet has been doing great things with its Millenary Collection…and here they go again!  Serving as Official Timekeeper of the Tour Auto for the sixth year running (this year’s event is in April), Audemars Piguet is again launching a limited edition watch to commemorate the event.  This year:  a 150-piece limited, numbered Audemars Piguet Millenary Chronograph.  With its distinctly retro touch, the 2011 Audemars Piguet Millenary Tour Auto Chronograph masterfully captures the vintage spirit of the Tour Auto race.  It is also a nice changeup from last year’s Tour Auto watch, a Royal Oak Offshore.

Audemars Piguet Millenary Watch for Tour Auto 2011

150 numbered pieces

This new timepiece equipped with an extremely reliable chronograph movement has a 40-hour power reserve and a balance beating at 21,600 vibrations per hour. Its black dial is circled by a flange with a tachometric scale and features silver-toned hour, minute and seconds counters. The openworked dial area echoes a classic automobile theme, with circular-grained surfaces reminiscent of the finish on certain historical cars.

Representing the first generation of Millenary watches to be fitted with a steel case, this model is stamped on the caseback – like its predecessors – with the Tour Auto logo and bears the inscription “Millenary – Série Limitée”. Finally, the Millenary Tour Auto 2011 is fitted with a hand-sewn black leather strap with lozenge-pattern stitching and is delivered in a dedicated presentation box.

While it’s not the “Official Timekeeper of Formula One Racing“, Audemars Piguet enjoys well-established ties with the automobile world.  It has been partnering of the Tour Auto for many years and the Audemars Piguet Gstaad Classic in Switzerland since 2009, while its circle of ambassadors includes several drivers such as Jarno Trulli (Audemars Piguet Royal Oak Offshore Jarno Trulli Chrono), Sébastien Buemi and more recently Michael Schumacher (announcement here).



Baselworld 2011: Breitling for Bentley (Continental SuperSport GT Ice Record)

From the frozen Baltic waters of northern Finland…

A new and nicely decorated Breitling for Bentley is born.  The watch commemorates a special version of the Bentley Continental GTC Supersports which recently set a new world speed record on ice by driving at the impressive speed of 205.48 mph (330.695 km/h).  The event actually took place upon the frozen waters of the Baltic sea near Oulu, Finland.  Extreme temperatures ranging from -30 to -20°C surely made for a fun time.  The titanium-cased Breitling watch (worn by the driver during the feat) is set to be officially unveiled at Baselworld 2011, but I figured you might like a quick sneak-peek.

Be sure to check out the cool raw footage shot by Bentley, below.

Breitling for Bentley (Ice Record Edition)

Bentley Continental GTC Supersports Ice Speed Record Video

The record-setting driver, Juha Kankkunen – with watch and car!

IWC Ingenieur for Laureus Sport for Good Foundation (2011 Edition)

Beautiful blue IWC Ingenieur

For the fifth time, Schaffhausen-based IWC introduces a watch to benefit the Laureus Sport for Good Foundation.   The first “IWC for Laureus” watch I wrote about was the IWC Portuguese Automatic for Laureus (the 2009/2010 model), but prior to this there was the the Portuguese Chronograph Automatic in 2006, the Pilot’s Watch Chronograph Automatic in 2007, and the Da Vinci Chronograph in 2008.   This year’s model is inspired from IWC’s Ingenieur Automatic of 1955.  Crafted in a stainless steel case, powered by the IWC-manufactured 80111 calibre, the IWC Ingenieur Automatic Laureus Sport For Good Foundation Edition is most remarkable for its robust blue dial.  Limited to 1,000 watches, the caseback of the watch features the winning design of the children’s drawing competition that IWC uses to also support the cause.

IWC Ingenieur for Laureus Sport for Good Foundation (2011 Edition)

This year, the jury chose the illustration by 8 year-old Sohel Abrar Khan from Mumbai, who is part of the Laureus supported Magic Bus project.  The young boy interpreted the theme of the competition, “Time for Unity”, with a picture showing seven young people who have gathered for a game of football.   Magic Bus, supported by the Laureus Sport for Good Foundation, provides an outdoor education for children living in poverty throughout India, including children from the Bombay Port Trust slum in Mumbai – one of the world’s poorest.  The image depicts his idea of how to create unity in the slums.

Did You Know?

Magic Bus is an outdoor education programme that uses sport to reach out to children. From the age of 7 to 18, children engage in weekly two hour sessions, day trips and outdoor activity camps. A tailor-made curriculum takes them on a journey of self-discovery throughout their childhood, with young leaders from their own communities making them aware of their unique abilities and the world around them. This awareness turns into a belief among the children that they have value and can make a difference, which provides them with purpose in life.

Magic Bus currently works with 150,000 children per year living in poverty. In the next three years it aims to expand across India, by training young leaders to deliver its programme, reaching out to one million children and young people each year. For more information visit:www.magicbusindia.org