Although I very much appreciate the message and the fact that social media platforms such as Facebook and Twitter are finally part of Baselworld’s media strategy, I found the headline laughable: “BASELWORLD goes Web 2.0”. Call me a sneerer, but to be trumpeting “we’ve gone Web 2.0” in 2011 is kinda like showing up to the starting line of a race after everyone else has already run. It was, after all, leading Tech Blogger Michael Arrington who declared “Web 2.0” DEAD…in 2008 (see also TC: The Death of “Web 2.0”), and he’s certainly not the only one to entertain the notion. Then again, Fred Wilson (AVC/USV) certainly wasn’t calling Web 2.0 dead in 2008, and the Web 2.0 Summit is still going strong, so exactly what Web 2.0 “was”, “is”, or “will be” is clearly open for debate. But my point is this: “Going Web 2.0” is not a news headline in 2011. Unless, I guess, you are the watch industry’s largest trade show. Here’s the press release:
Media Release | January 27, 2011
BASELWORLD goes Web 2.0
BASELWORLD the Watch and Jewellery Show is adopting new communication channels: the most important trade show for the luxury goods industry is now to be found on the social media platforms. A move designed to give a considerable boost to exchanges of information and opinion with those who have an interest in BASELWORLD.
Online communication is being made even more attractive for visitors, exhibitors and journalists at BASELWORLD. Apart from the website www.baselworld.com, the World Watch and Jewellery Show is now also represented in the Facebook and Twitter communities. With these profiles, BASELWORLD is giving its guests from all over the world the opportunity to engage in direct and uncomplicated communication with the show. And a platform is being created for exchanges of opinion between those with an interest in BASELWORLD.
Users will comment on and discuss innovations of BASELWORLD and its exhibitors, pool their experience and ask questions about the show. The latest information on the setting up of the show will be included in the profile contents, together with all the news on the world’s most important event for the watch and jewellery industry. It will be possible to convey more information on BASELWORLD, 365 days a year, even after the show itself has come to a close.
Current picture and video material is similarly available in the profiles, together with links for further information and entertainment.
BASELWORLD can now be found on:
BASELWORLD 2011 – The World Watch and Jewellery Show
|Date:||Thursday, March 24 to
Thursday, March 31, 2011
|Venue:||Exhibition Center Basel (Messe Basel)|
|Opening hours:||Daily from 9 am to 6 pm
On the final day from 9 am to 4 pm
|Admission prices:||1 day pass CHF 60.00
8 day pass CHF 150.00
|Organiser:||MCH Swiss Exhibition (Basel) Ltd.|