Baselworld Discovers “Web 2.0″!

Although I very much appreciate the message and the fact that social media platforms such as Facebook and Twitter are finally part of Baselworld’s media strategy, I found the headline laughable:  “BASELWORLD goes Web 2.0″.   Call me a sneerer, but to be trumpeting “we’ve gone Web 2.0″ in 2011 is kinda like showing up to the starting line of a race after everyone else has already run.  It was, after all, leading Tech Blogger Michael Arrington who declared “Web 2.0″ DEADin 2008 (see also TC:  The Death of “Web 2.0″), and he’s  certainly not the only one to entertain the notion.  Then again, Fred Wilson (AVC/USV) certainly wasn’t calling Web 2.0 dead in 2008, and the Web 2.0 Summit is still going strong, so exactly what Web 2.0 “was”, “is”, or “will be” is clearly open for debate.  But my point is this:  “Going Web 2.0″ is not a news headline in 2011.  Unless, I guess, you are the watch industry’s largest trade show.   Here’s the press release:

Media Release | January 27, 2011

BASELWORLD goes Web 2.0

BASELWORLD the Watch and Jewellery Show is adopting new communication channels: the most important trade show for the luxury goods industry is now to be found on the social media platforms. A move designed to give a considerable boost to exchanges of information and opinion with those who have an interest in BASELWORLD.

Online communication is being made even more attractive for visitors, exhibitors and journalists at BASELWORLD. Apart from the website, the World Watch and Jewellery Show is now also represented in the Facebook and Twitter communities. With these profiles, BASELWORLD is giving its guests from all over the world the opportunity to engage in direct and uncomplicated communication with the show. And a platform is being created for exchanges of opinion between those with an interest in BASELWORLD.

Users will comment on and discuss innovations of BASELWORLD and its exhibitors, pool their experience and ask questions about the show. The latest information on the setting up of the show will be included in the profile contents, together with all the news on the world’s most important event for the watch and jewellery industry. It will be possible to convey more information on BASELWORLD, 365 days a year, even after the show itself has come to a close.

Current picture and video material is similarly available in the profiles, together with links for further information and entertainment.

BASELWORLD can now be found on:


BASELWORLD 2011 – The World Watch and Jewellery Show

Date: Thursday, March 24 to
Thursday, March 31, 2011
Venue: Exhibition Center Basel (Messe Basel)
Opening hours: Daily from 9 am to 6 pm
On the final day from 9 am to 4 pm
Admission prices: 1 day pass CHF 60.00
8 day pass CHF 150.00
Organiser: MCH Swiss Exhibition (Basel) Ltd.

Photos of BASELWORLD are available for downloading free of charge at: and now also on

Panerai Radiomir 8 Days Ceramic (PAM 384)

Although the PAM 372 (Luminor 1950), PAM 382 (“Brozno”), and PAM 386 (Luminor Composite case) seem to be getting most of the attention this year, there is much more to like in the 2011 Panerai lineup. For example, let’s take a closer look at this new Panerai Radiomir 8 Days Cermic – aka PAM 384.  Part of Panerai’s “Historic” Collection (the brand has 3 broad categories for its watch – Historic, Contemporary, and Special Editions), this is actually a limited edition of 500 pieces, with a hefty price of $14,700 each.  My appreciation for this watch lies in its stealthy looking 45mm black ceramic case, its robust movement (the manual wind Panerai P.2002 provides an impressive 8 days power reserve), and a classic Panerai sandwich dial with date, small seconds, and linear power reserve meter.  Also worth appreciating is the removable wire loop strap attachments for fast and easy strap changes (feature that is patented by Panerai).  Lastly, as you can see below, the P.2002 movement is visible through the smoked sapphire crystal back.

Panerai Radiomir 8 Days Ceramic (PAM 384)

Comes on a leather strap with large-size black-coated titanium buckle.

Cartier Santos Dumont Black Titanium

Carbon Skeleton…

Cartier has really stepped up its watch game over the past few years (SIHH 2009, SIHH 2010), and this year’s collection keeps with the trend (SIHH 2011).  I really like this new 2011 piece — the Santos Dumont “Carbon Skeleton”, featuring a skeletonized, black DLC-coated titanium case.  No word yet on production numbers or price.

Cartier Santos Dumont Black Titanium (Ref W2020052)

39mm x 47mm DLC-coated titanium case, titanium crown set with faceted black synthetic gemstone, hours and minutes with skeletonized bridges in the form of Roman numerals, comes on alligator strap with DLC-coated white gold deployant buckle

movement is the manual-wind Cartier Caliber 9612 MC (~72 hours power reserve)

Linde Werdelin SpidoSpeed

Man, It’s Cool…

A new spectacular looking chronograph from up and coming brand Linde Werdelin (founded:  2006) who brought us cool creations such as the SpidoLite SA (watch my video review), the Oktopus Moonphase and the Oktopus Tattoo.  Will be a limited edition run of 100 numbered pieces, also noted as an “A” series thus seeming to hint at subsequent SpidoSpeed variations.  The Linde Werdelin will carry a price of ~$15,000.

“I wanted the SpidoSpeed to be a complete 3-Dimensional experience no matter the angle you look at it from”, says Morten Linde.  “Whether this is the ten-layered dial, the skeletonised case, the see-through case-back or the strap. I wanted this model to be one holistic 3-Dimensional experience for the owner.”  Check it…

Linde Werdelin SpidoSpeed


Case: 44mm (wide) x 46mm (tall) x 15mm (thick) steel case, Movement: Concepto 2251 chronograph with LW designed oscillator, Water Resistance: 100m,  Strap: SpidoSpeed textile strap with steel ardillon buckle

actual dial parts: